Multimedia StoryTelling

By the students of MCJ300 at The University of Southern Mississippi

Posts Tagged ‘Fashion

Tyra Banks Channels Inner “Catwoman” for Photoshoot

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In this article courtesy of Yahoo!, Tyra Banks proves to us she still has it even after retiring from modeling. The 38-year old entrepreneur, most known for being the host of America’s Next Top Model, recently took part in a photo-shoot for WestEast magazine in which she gets in touch with her inner feline in what appears to be one of her most risqué photo-shoots to date.

Banks, who’s known for her signature catwalk and being the creator of “smizing”, took to twitter and posted each picture from the shoot with different captions explaining each photo in her own words and also comparing her looks to the likes of pop stars such as Lady Gaga and Rihanna, but what I realized I liked about this article was that it really took the use of print and pictures and combined them effectively so the reader had no choice but to read the print.

This example reminded me of the method we first learned in kindergarten when we’d read those simple books with the giant pictures. Having that picture on that page as a kid made everything in print make sense. This article was like a picture-story. As the article progressed it would go from each photo from the shoot and describe it along with additional information related to the picture. The article would not have worked without the pictures because the photos were the focal point of the entire article.

I kind of liked how the writer would use what Banks tweeted about the photos in the article. It was a smart way to include social media in this multimedia example. The article was told really well, and I feel the creator, Suzy Bryne, accomplished her goal of getting the read to ultimately follow the story opposed to just reading it. I feel that this method of multimedia really elevates print news without overshadowing it.

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Written by williamcrosby301

November 29, 2012 at 5:02 pm

Victoria’s Secret offends Native Americans with use of headdress

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I read this article a few days ago and saw this morning that it was the #1 trending story on Fox News. This story is about a Victoria’s Secret fashion show where a model wore a Native American headdress. Of course, this caused an uproar in the Native American community. This reminded me of the blackface issue at USM, which made national headlines. The show’s display of the headdress was called “ignorant,” which was a similar response to blackface. Other criticism’s of the headdress included that only honorable Native American men earned a headdress, not skinny Caucasian women. However, some spoke out and said that the headdress was creative.

Urban Outfitters, Inc. received criticism last year for it’s Navajo-branded clothing and accessories. Earlier this year, the band No Doubt and Paul Frank Industries, Inc. was criticized for similar situations.

I thought this was an interesting story that’s becoming more common. So, are these entertainers and businesses making bad decisions or are people simply overreacting? VS did apologize, which was undoubtedly a good PR move. Should we be more aware of our actions that could offend other cultures or should they be less sensitive? That’s a decision people have to make for themselves, but it probably wouldn’t hurt to at least consider other cultures before you parade around in something important to their culture while dressed in your underwear.

 

Written by jenniferhlowe

November 13, 2012 at 4:19 pm

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Profile Piece: Life of a Track Star and Aspiring Model

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This video, for my MCJ300 course, exemplifies the use of multimedia with taking the element of audio and combining it with b-roll to make a bigger impact to the viewer. “Model Athlete” depicts the life of a college student balancing his roles as a runner for USM’s track team and being a member of Picture Perfect Models. The video gives the viewer a glimpse into Derrick Johnson’s life as a hard-working athlete and top model.

Kim Kardashian: “Ok, ok, I am putting myself on the worst dress list for this outfit!”

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And she has every right to! After strutting her stuff in a too-big neon jacket paired with a tight, leathered mini skirt, while filming in Florida for “Kourtney and Kim Take Miami,” the reality star admitted “The mirror was lying to me this day!” This example magnifies how a single photo can spawn several stories.

The article, featured on Yahoo Tv!, features a huge photo of Kim in her horrible ensemble. I find this example intriguing because the composition of the photo is what really draws in the audience – that and the fact that no one has ever seen Kim Kardashian exhibit bad fashion taste. The photo’s quality is impeccable and the viewer can really get a good look of what Kim was wearing. From her head to her toes, the visual is stunning – minus the outfit. It’s almost as if the viewer’s job is to judge the photo for themselves and after looking at it, and reading the article, come up with your own opinion of whether you thought it was stylish or pure trash, and that’s pretty much the intent with any multimedia news story, the writer must provide you with several elements in the story so you can ultimately decide what you think. The writer is only there to mediate.

I also noticed that there was a video provided underneath the article, and it was basically about the Kardashian sisters’ clothing line. This article took a somewhat negative issue (Kim’s outfit) and spun it into something else by promoting the Kardashian brand by providing the video at the end. It was a clever way to turn the story around and end with a lighter note instead focusing so much attention on Kim’s bad outfit which wasn’t that bad.

Ultimately, this example shows us that with one horrible outfit and a Kardashian, you’ve pretty much got your headline.

Written by williamcrosby301

October 20, 2012 at 4:54 pm

A Walk In Her Shoes.

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In this multimedia example, I sort of had an epiphany on how effective multimedia is when it comes to actually telling a story to the reader. This particular article immediately grabbed my attention once I saw the caption under the photo  of cropped woman saying “A model looks like she could break her legs while trying to walk in these bizarre backward shoes.”  Obviously, the article was centered around high heels and very unusual heels to say the least. Like most people, if you see a sign that says “Don’t touch”, you go against your self-restraint and do it anyway. Once I saw the headline saying “Heels you have to see to believe”, I had no other choice than to investigate the article and judge for myself. The writer wasn’t joking.

The basic reason for the article was to exhibit abstract high heel shoes to the reader, and it did it’s job exceedingly well by providing the one thing the reader was looking for – visuals. Visuals were a necessity in this article because without any photos or video to support the claims of the writer, the article would have fell on false claims. I mean, what would be the point of me talking about “bizarre” heels if I can’t show you any photos? Completely nonsense.

This example really helped me understand how valuable different visual aids are in multimedia storytelling. Some stories could honestly stand on their own without videos, audio, or photos to support it, but on the other hand, there are stories that need that visual assistance to really make that impact on the reader and help him or her comprehend what is going on. If the story would have just had simple text with no photos, I don’t believe anyone would’ve felt the writer’s headline and captions were truthful. Some stories are based solely on their visual aids, and I feel that this particular one is a huge example of that theory.

Written by williamcrosby301

October 9, 2012 at 9:42 pm

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