Multimedia StoryTelling

By the students of MCJ300 at The University of Southern Mississippi

Posts Tagged ‘advertising

British Chocolate Commercial Stars Audrey Hepburn

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After reading the title of this post, you may be asking yourself, “Isn’t Audrey Hepburn dead?”. The answer to that question is yes. However, the advancement of technology in Computer Generated Images, or CGI, has allowed artists to bring her back to life, in a way, to star in this British television advertisement for Galaxy Chocolate. The commercial itself is effective, but i do not think it would be nearly as noteworthy if the company had used a less notable, less deceased celebrity. Watch the commercial below and note the unnervingly realistic nature of the image of Audrey Hepburn:

 

 

The extremely evident advancement of this technology is astounding and makes one wonder what lies ahead in terms of resurrecting the dead, even if it is just their image. It also raises many questions of copyright, although one cannot own a copyright on one’s image, the chocolate company behind this advertisement will surely profit from her likeness. I also believe her family might have found it slightly disturbing to see her in a television commercial if they had not been informed or asked for consent before the commercial was aired.

Even more issues are raised when one thinks about the possibility for untruthful use of this type of technology, for example, creating incriminating video “footage” of a person doing something wrong and then submitting it to news stations. This technology is amazing, but ye another reason that anyone involved in media should thoroughly  investigate any sources before taking anything presented to them as the truth.

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Written by jessicaeking

April 1, 2013 at 12:14 am

The End of the Facebook Like Bubble

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In today’s world, social media outlets, such as Facebook and Twitter, are critical for news organizations and brands. A recent article on digiday.com lays out the new reality for brands that hope to increase sales and recognition by creating Facebook pages where one simply has to click “like.” The “like” button on Facebook is no longer free advertisement for brands now that the social media site has changed it’s newsfeed settings. The new settings cut the number of messages the fans see, which has resulted in a 38 percent decline on the brand’s outreach. Basically, if the brand doesn’t pay up, it receives less recognition. This can be an even bigger problem for smaller brands because it’s harder to reach more people in the Facebook world. The newspaper and broadcast industries thrive on advertisement, but companies aren’t used to paying for social media outlets.

This is bad for brands, but for a Facebook user like myself, this can be a good thing. I may like a business or brand on Facebook, just as I may like a movie or an artist, but that doesn’t mean I want them cluttering my newsfeed every day with advertisements and promotions. As a matter of fact, I often “unlike” them when it becomes too much. 

I found this article to be interesting and relevant to social media. I didn’t even realize this happened on Facebook until I read this story. Thank you, digiday.com.

Written by jenniferhlowe

November 27, 2012 at 11:31 pm

Journalism Quotes

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“News is something someone wants suppressed. Everything else is just advertising.”

 Lord Northcliff

“A news story should be like a mini skirt on a pretty woman. Long enough to cover the subject but short enough to be interesting.”

Anonymous

“Journalism can never be silent: that is its greatest virtue and its greatest fault. It must speak, and speak immediately, while the echoes of wonder, the claims of triumph and the signs of horror are still in the air.”

Henry Anatole Grunwald

“Our liberty depends on the freedom of the press, and that cannot be limited without being lost.”

Thomas Jefferson

“The difference between literature and journalism is that journalism is unreadable and literature is not read.”

Oscar Wilde

Written by jamiecw

September 26, 2012 at 9:38 pm