Multimedia StoryTelling

By the students of MCJ300 at The University of Southern Mississippi

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The End of the Facebook Like Bubble

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In today’s world, social media outlets, such as Facebook and Twitter, are critical for news organizations and brands. A recent article on digiday.com lays out the new reality for brands that hope to increase sales and recognition by creating Facebook pages where one simply has to click “like.” The “like” button on Facebook is no longer free advertisement for brands now that the social media site has changed it’s newsfeed settings. The new settings cut the number of messages the fans see, which has resulted in a 38 percent decline on the brand’s outreach. Basically, if the brand doesn’t pay up, it receives less recognition. This can be an even bigger problem for smaller brands because it’s harder to reach more people in the Facebook world. The newspaper and broadcast industries thrive on advertisement, but companies aren’t used to paying for social media outlets.

This is bad for brands, but for a Facebook user like myself, this can be a good thing. I may like a business or brand on Facebook, just as I may like a movie or an artist, but that doesn’t mean I want them cluttering my newsfeed every day with advertisements and promotions. As a matter of fact, I often “unlike” them when it becomes too much. 

I found this article to be interesting and relevant to social media. I didn’t even realize this happened on Facebook until I read this story. Thank you, digiday.com.

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Written by jenniferhlowe

November 27, 2012 at 11:31 pm

Fasting

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I found this video called “Fasting” while exploring YouTube. It appears to be a photo essay, but some of the photos didn’t seem to fit and there was very little text to explain the point of the video. Some photos were actually quite awkward and unflattering, such as the one Dr. Chen mentioned with the pen in someone’s mouth. A few people were difficult to understand and the only text, other than the title and end credits, says, “Research papers on fasting are often criticized for conducting on small sample thus considerably unreliable.” Ok? This video just appears very unclear and, in my opinion, is a bad example of a photo essay.

Written by jenniferhlowe

November 26, 2012 at 10:25 pm

Man awakens from a coma on Thanksgiving – ABC News

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Man awakens from a coma on Thanksgiving – ABC News

Black Friday sales and brawls are cluttering the news right now, so it was nice to find a Thanksgiving story that reminds us of the holiday’s true meaning. 

Benjamin Pessah, 21, was shot in the head leaving a Halloween party a month ago in California. Unfortunately, it couldn’t be fetched for me to post, but I’m sharing the link.

Written by jenniferhlowe

November 23, 2012 at 11:42 pm

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Victoria’s Secret offends Native Americans with use of headdress

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I read this article a few days ago and saw this morning that it was the #1 trending story on Fox News. This story is about a Victoria’s Secret fashion show where a model wore a Native American headdress. Of course, this caused an uproar in the Native American community. This reminded me of the blackface issue at USM, which made national headlines. The show’s display of the headdress was called “ignorant,” which was a similar response to blackface. Other criticism’s of the headdress included that only honorable Native American men earned a headdress, not skinny Caucasian women. However, some spoke out and said that the headdress was creative.

Urban Outfitters, Inc. received criticism last year for it’s Navajo-branded clothing and accessories. Earlier this year, the band No Doubt and Paul Frank Industries, Inc. was criticized for similar situations.

I thought this was an interesting story that’s becoming more common. So, are these entertainers and businesses making bad decisions or are people simply overreacting? VS did apologize, which was undoubtedly a good PR move. Should we be more aware of our actions that could offend other cultures or should they be less sensitive? That’s a decision people have to make for themselves, but it probably wouldn’t hurt to at least consider other cultures before you parade around in something important to their culture while dressed in your underwear.

 

Written by jenniferhlowe

November 13, 2012 at 4:19 pm

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Blackbird puts creative twist on photography

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In this video feature for MCJ300, Blackbird Photography discusses creative/themed photoshoots that have set them apart in their area. Their “Blackbird Tales” photo series, which included fairytales such as Alice in Wonderland, Snow White and the Seven Dwarfs, Sleeping Beauty and others, sparked their interest in creative shoots. This feature includes an interview, video footage from a creative shoot and stills from previous shoots.

Written by jenniferhlowe

November 12, 2012 at 6:01 pm

MCJ 300 Presidential Election Project: What are USM students saying?

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This is my slideshow for MCJ 300 concerning the 2012 presidential election.

Written by jenniferhlowe

October 14, 2012 at 5:45 pm

“And I am much more than a number on the scale.”

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I saw a report on NBC’s Inside Edition about WKBT news anchor Jennifer Livingston addressing on-air an email she received concerning her weight. While this doesn’t necessarily relate to multimedia storytelling, as journalists, we have to ask ourselves if this is appropriate behavior. On one hand, it’s a positive thing for a public figure to stand up against bullying. However, is it appropriate for Livingston to do so when she has a public platform and the writer of the email does not? Is that considered bullying on her behalf? I didn’t think about this until Livingston was called a bully because of the way she publicly handled the situation. Ellen Degeneres tweeted a link to this video which brought in even more viewers. Some support Livingston and others do not. I’m on the fence on the issue because, as I previously said, all forms of bullying need to be stopped, but maybe Livingston became a bully when she publicly responded. Be sure to watch Livingston’s on-air response to the letter and then watch Kenneth Krause’s apology. What are your thoughts?

Written by jenniferhlowe

October 10, 2012 at 4:06 am

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