Multimedia StoryTelling

By the students of MCJ300 at The University of Southern Mississippi

9/11 Budweiser commercial response by Josh Price

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    As an avid (obsessive) beer enthusiast, I’m aware of quite a few breweries: Miller-Coors, InBev, Anheuser-Busch, Widmer Brothers, Samuel Adams, Rogue, just to name a few. While I’ve always preferred other American adjunct lagers over Budweiser, there has always been an undeniable, patriotic center to the Budweiser brand. When foreign countries think American beer, Budweiser is certainly at the top of their lists for the face of American suds. It has, for decades been the poster child for U.S. brewsky imbibers. Preferring other brands to Budweiser’s being beside the point, I have to say, I am impressed by the heartfelt commercial Budweiser aired in response to the horrific tragedy of that day. 

    After viewing the commercial on Youtube, I did a quick Google search of 9/11 beer advertisements, and the only one that immediately presented as a search result was the Budweiser ad in discussion, showing that while extremely risky, the move was also bold and well played. There was no showcase of the product itself, nor a slogan telling consumers to go out and buy a six pack; just a wagon of the ever-recognizable Clydesdales, so famously tied to the brand, making a trip to the NYC skyline, stopping next to the Statue of Liberty, and bowing to a WTC-less view in tribute of all those who lost their lives that day. 

    Further research on the commercial revealed that the previously thought once-aired commercial was in fact aired a second time in 2011 on the 10th anniversary of 9/11 in a re-touched edition, ending with the phrase, “We will never forget,” the Clydesdales bowing to the same NYC skyline as before, only this time with the One World Trade Center now present and under construction. The anniversary edition can be found here

    Comment sections of both versions showed robust support of the commercial with many admirations reading along the lines of, “Awesome, moves me to tears EVERY time I watch it.” Indeed, if I wore hats often, I would definitely tip mine to Budweiser for such a moving, yet humble tribute to a day this country will never forget. 

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Written by bloggingmom67

December 2, 2013 at 5:11 pm

Posted in Uncategorized

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