Multimedia StoryTelling

By the students of MCJ300 at The University of Southern Mississippi

British Chocolate Commercial Stars Audrey Hepburn

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After reading the title of this post, you may be asking yourself, “Isn’t Audrey Hepburn dead?”. The answer to that question is yes. However, the advancement of technology in Computer Generated Images, or CGI, has allowed artists to bring her back to life, in a way, to star in this British television advertisement for Galaxy Chocolate. The commercial itself is effective, but i do not think it would be nearly as noteworthy if the company had used a less notable, less deceased celebrity. Watch the commercial below and note the unnervingly realistic nature of the image of Audrey Hepburn:

 

 

The extremely evident advancement of this technology is astounding and makes one wonder what lies ahead in terms of resurrecting the dead, even if it is just their image. It also raises many questions of copyright, although one cannot own a copyright on one’s image, the chocolate company behind this advertisement will surely profit from her likeness. I also believe her family might have found it slightly disturbing to see her in a television commercial if they had not been informed or asked for consent before the commercial was aired.

Even more issues are raised when one thinks about the possibility for untruthful use of this type of technology, for example, creating incriminating video “footage” of a person doing something wrong and then submitting it to news stations. This technology is amazing, but ye another reason that anyone involved in media should thoroughly  investigate any sources before taking anything presented to them as the truth.

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Written by jessicaeking

April 1, 2013 at 12:14 am

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