Multimedia StoryTelling

By the students of MCJ300 at The University of Southern Mississippi

Sprint’s Latest Commercial Marginalizes Photojournalism

with one comment

Sprint’s most recent commercial for the iPhone 5 and their unlimited data plan makes an upsetting generalization. Around the 0:07 second mark, it claims that there are “a billion roaming photojournalists, uploading the human experience”. This commercial relays people’s belief that anyone with an iPhone or tablet equipped with a camera should  now be considered a photojournalist. I believe Sprint made a mistake in choosing to use the word “photojournalists”, and alienated some of their audience (myself included) as a result of this poor choice. It is disheartening for those of us that are entering the field soon, and insulting to those established photojournalists, that this is the way photojournalism is viewed in pop culture today.

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Written by jessicaeking

February 3, 2013 at 9:43 pm

One Response

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  1. Great example! Love how you tied this topic to our class so well. Good job.

    Gina Chen

    February 4, 2013 at 4:16 pm


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