Multimedia StoryTelling

By the students of MCJ300 at The University of Southern Mississippi

Beautiful Cinematography and its Ability to Captivate an Audience

leave a comment »

In Daniel Mercadante’s multimedia series titled Routines we see a beautiful example of the impact of good cinematography and how much better a story could become when filmed well. His series deals with taking fairly mundane everyday things and briefly filming them in beautiful and interesting ways. Even things like teeth brushing and doing laundry. Although many of his short videos may be a bit too avant-garde for typical use in the news there is still much to be learned from his work.

The following video in particular is both grotesque and powerful, and it’s all about a chicken! The ability to take average things and make them visually interesting is vital in this multimedia age. Journalists need to know how to find, and write good stories, but also be able to capture them in watchable ways.

(Speaking of watchable ways, you may want to avoid this video if you’re a vegetarian or work for PETA.)



Written by jamiecw

December 5, 2012 at 7:50 am

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: