Multimedia StoryTelling

By the students of MCJ300 at The University of Southern Mississippi

The End of the Facebook Like Bubble

with one comment

In today’s world, social media outlets, such as Facebook and Twitter, are critical for news organizations and brands. A recent article on digiday.com lays out the new reality for brands that hope to increase sales and recognition by creating Facebook pages where one simply has to click “like.” The “like” button on Facebook is no longer free advertisement for brands now that the social media site has changed it’s newsfeed settings. The new settings cut the number of messages the fans see, which has resulted in a 38 percent decline on the brand’s outreach. Basically, if the brand doesn’t pay up, it receives less recognition. This can be an even bigger problem for smaller brands because it’s harder to reach more people in the Facebook world. The newspaper and broadcast industries thrive on advertisement, but companies aren’t used to paying for social media outlets.

This is bad for brands, but for a Facebook user like myself, this can be a good thing. I may like a business or brand on Facebook, just as I may like a movie or an artist, but that doesn’t mean I want them cluttering my newsfeed every day with advertisements and promotions. As a matter of fact, I often “unlike” them when it becomes too much. 

I found this article to be interesting and relevant to social media. I didn’t even realize this happened on Facebook until I read this story. Thank you, digiday.com.

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Written by jenniferhlowe

November 27, 2012 at 11:31 pm

One Response

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  1. This is great news for “regular people,” I think. I am generally hesitant to “like” a brand because I don’t want to look like a luddite & I don’t want a rash of ads for that business. This might improve things.

    bloggingmom67

    November 28, 2012 at 1:27 am


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