Multimedia StoryTelling

By the students of MCJ300 at The University of Southern Mississippi

Victoria’s Secret offends Native Americans with use of headdress

with 2 comments

I read this article a few days ago and saw this morning that it was the #1 trending story on Fox News. This story is about a Victoria’s Secret fashion show where a model wore a Native American headdress. Of course, this caused an uproar in the Native American community. This reminded me of the blackface issue at USM, which made national headlines. The show’s display of the headdress was called “ignorant,” which was a similar response to blackface. Other criticism’s of the headdress included that only honorable Native American men earned a headdress, not skinny Caucasian women. However, some spoke out and said that the headdress was creative.

Urban Outfitters, Inc. received criticism last year for it’s Navajo-branded clothing and accessories. Earlier this year, the band No Doubt and Paul Frank Industries, Inc. was criticized for similar situations.

I thought this was an interesting story that’s becoming more common. So, are these entertainers and businesses making bad decisions or are people simply overreacting? VS did apologize, which was undoubtedly a good PR move. Should we be more aware of our actions that could offend other cultures or should they be less sensitive? That’s a decision people have to make for themselves, but it probably wouldn’t hurt to at least consider other cultures before you parade around in something important to their culture while dressed in your underwear.



Written by jenniferhlowe

November 13, 2012 at 4:19 pm

Posted in Uncategorized

Tagged with , ,

2 Responses

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  1. Today it seems headdresses, moccasins and other items that identify specific cultures are so integrated in American culture, that we fail to recognize or appreciate its actual origin. I understand why some may be offended, but at the same time we are supposed to be a melting pot and embrace everyone and everything. Where exactly is the line supposed to be drawn?


    November 26, 2012 at 10:05 pm

    • Good point, Alaiya. It can create a chilling effect where people are afraid to do anything for fear of offending someone. On the other hand, I think the history of how a particular group has been treated in the past plays a role. Native Americans have had an acrimonious relationships with the United States government for so long that a lot of resentment has built up. Perhaps, a group that doesn’t have this history might not have the same response.


      November 26, 2012 at 10:24 pm

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