Multimedia StoryTelling

By the students of MCJ300 at The University of Southern Mississippi

Nike drops Armstrong from Brand

with one comment

If many of you have not heard the recent news, Lance Armstrong, known as one of the world’s most famous cyclist, has been dropped from several endorsements after tons of evidence of him “doping” himself to enhance his biking performance has surfaced. I really loved the organization of how the story was told in this particular example. Most times, we are provided with an article to help us comprehend what the video may not have succeeded in, but with this example, I felt the story was clear and precise.

Earlier this week, we viewed our fellow classmates’ election slideshows, and one thing I really thought was clever – that I noticed in one slideshow was the use of text as the speaker is talking. It really helps the viewer grasp what is going on. I call it that “OH!” moment where your brain locks it in after seeing and hearing it on screen.  This tip is seen in so many multimedia examples. I mentioned in one of our class meetings that you may often see this tip when police release the audio of a phone call with a victim to the public. If they play it on the television, they provide a transcript for the viewer to follow along. It really makes an impact in the story. The same tip is used when providing quotes from public figures on television.

I also liked how the video would pause and there’d be this stunning visual of Armstrong on the bike with text coming from behind him. Also, I noticed there was non-stop footage of Armstrong during the video, and whenever the speaker would mention certain aspects of his career or ties with Nike, there would be a visual to showcase what she was talking about. That really helped the story make an even bigger impact. They even provided screenshots of statements from companies who endorsed Armstrong.

Overall, this was a really great example of text-use in video along with having a substantial amount of footage to support the story’s concept.


Written by williamcrosby301

October 20, 2012 at 4:19 pm

One Response

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  1. I really liked how Laiha used the pull out quotes in her slide show, and I like how they were used here, too. I agree with you. It makes it so much easier to focus on a key quote. Plus, in this video, it helps because sometimes I find it difficult to understand a British accent (even though I love how it sounds.)


    October 22, 2012 at 2:45 pm

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