Multimedia StoryTelling

By the students of MCJ300 at The University of Southern Mississippi

Chick-fil-A overload?

with one comment

Do you work best with one example or several? This is the question that kept popping through my head as I viewed the several videos suggested to me on CNN’s website under a Chick-fil-A article based on that ridiculous spectacle on gay-marriage. I, for one, am for equality among ALL human beings first and foremost. Anyways, the amount of video supporting the article was a bit tiresome, but I couldn’t help but watch each one.

Each video covered the same issue but at different angles. From Joe Moreno defending his stance on equality for all – to the issue of blocking construction for the chicken franchise, I felt as though each video represented an element to the story, and that’s a part of multimedia storytelling obviously. You want to engage your reader/viewer into what is being presented, but you don’t want to overload him/her with too much information or the message will become lost.

Although I felt the amount of videos supporting the article was a tad much for a simple issue, I feel that the site did do a good job of eliminating the redundant facts and adding new information to the videos to not only embed the vital details on the issue to the reader but to keep him/her interested in the piece as a whole. It reminded me of those soap operas and how they constantly do that “to be continued…” thing.  This could be an advantage in multimedia storytelling if one does it without being redundant.

If you notice, the key character in all the videos was Joe Moreno, and by placing him in each one, I was able to familiarize myself with the issue at hand as well as who he was and what his role in the situation was. I was also able to comprehend it more. To some, it might be a bit much to have four videos in support of an article, but if you truly want to get your message across, you will keep your viewer wanting more.


Written by williamcrosby301

September 27, 2012 at 7:37 pm

Posted in examples

Tagged with , , , , ,

One Response

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  1. Overload is very big problem that news organizations are grappling with. At first, it seems news web sites were just blurrs of flashing and blinking. Video, slideshows, pull out quotes. People didn’t know where to look. Studies show that when people get overloaded — as Williams suggested they might over this Chick Fil A package, they just tune out. We don’t want that. It’s a good point to keep in mind.


    September 27, 2012 at 11:36 pm

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