Multimedia StoryTelling

By the students of MCJ300 at The University of Southern Mississippi

The Annoying iPhone 5 Frenzy: Don’t Believe the Economic Stimulus Hype

with one comment

Like many of you, I have been wrapped up in the iPhone 5 media craze, but how can you possibly escape it with an article about the gadget being posted on every search engine as “breaking news”? It’s undeniable that Apple has once again made it’s mark in pop culture with the current release of it’s iPhone, but after viewing a piece on the highly anticipated device, I was able to develop a deeper understanding of our economy and how society is influenced by the media to purchase particular things. The piece I viewed contained a lengthy article assisted with a two minute video, and a simple visual aid of the iPhone 5 displayed in a Apple retail store.

The article, while it was lengthy, still told the story well. I don’t know if it was because I was more interested in the article because of it’s subject or because the writer did a pretty good job of creating an article that fully delivered the message of how our economy has become this narcissistic machine consumed with the latest “this or that”, but I truly feel that in the case of this story, print news defeated the video aspect of the piece. The video was nice, and it did help a little with comprehending the message, but the article did most of the work in my opinion. One particular thing, I did observe in the video was the use of text as the speaker elaborated on the drastic issues the billions of dollars Apple was receiving for their latest update could be going to rather than a piece of “plastic”.

The video did act as a partner to the piece, but I felt it was overshadowed by the article which did an amazing job at delivering the message. Sometimes it’s not the visual that always wins but the text itself.


Written by williamcrosby301

September 26, 2012 at 5:07 pm

One Response

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  1. People don’t mind a long story or a long video — if it’s well done. If it is badly done, even a short one won’t hold attention!


    September 26, 2012 at 5:18 pm

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