Multimedia StoryTelling

By the students of MCJ300 at The University of Southern Mississippi

Archive for September 2012

Presidential election video offers ideas for your second project

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I’m sharing this video from The Post-Standard in Syracuse, NY, where I used to work because it’s a great example of the type of multimedia storytelling you will be doing in your second assignment. This is a video, and your assignment is a slideshow. But the similarity is that it uses pictures and words to tell a story about the election. In particularly, please notice how the videographer used text to move things along and explain things, such as whether the person would rather spend time in an elevator with President Barack Obama or challenger Mitt Romney. The use of titles made it very easy to navigate this video and makes sense of it, without the viewer having to work too hard. That’s just what want. Make your story something that readers can understand without having to work too hard.

I also appreciated how the videographer used different types of camera shots to keep the visuals interesting. Also, the “stuck in an elevator” idea was a big more novel than just asking who they plan to vote for.



Written by bloggingmom67

September 27, 2012 at 11:42 pm

Chick-fil-A overload?

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Do you work best with one example or several? This is the question that kept popping through my head as I viewed the several videos suggested to me on CNN’s website under a Chick-fil-A article based on that ridiculous spectacle on gay-marriage. I, for one, am for equality among ALL human beings first and foremost. Anyways, the amount of video supporting the article was a bit tiresome, but I couldn’t help but watch each one.

Each video covered the same issue but at different angles. From Joe Moreno defending his stance on equality for all – to the issue of blocking construction for the chicken franchise, I felt as though each video represented an element to the story, and that’s a part of multimedia storytelling obviously. You want to engage your reader/viewer into what is being presented, but you don’t want to overload him/her with too much information or the message will become lost.

Although I felt the amount of videos supporting the article was a tad much for a simple issue, I feel that the site did do a good job of eliminating the redundant facts and adding new information to the videos to not only embed the vital details on the issue to the reader but to keep him/her interested in the piece as a whole. It reminded me of those soap operas and how they constantly do that “to be continued…” thing.  This could be an advantage in multimedia storytelling if one does it without being redundant.

If you notice, the key character in all the videos was Joe Moreno, and by placing him in each one, I was able to familiarize myself with the issue at hand as well as who he was and what his role in the situation was. I was also able to comprehend it more. To some, it might be a bit much to have four videos in support of an article, but if you truly want to get your message across, you will keep your viewer wanting more.

Written by williamcrosby301

September 27, 2012 at 7:37 pm

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Sun Herald uses different headlines for online, versus print stories

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When I picked up my Sun Herald this morning, I was delighted to find examples of what I was talking about in class yesterday (Sept. 26, 2012) when writing headlines for multimedia and other online news. We were talking about the need to have different headlines for readers (print) versus search engines (online).

Here are two examples from today’s paper:

For a story about a ton of alligators in southern Mississippi, the print version’s headline reads, “Coast counties up to their ears in alligators.” The online version’s headline is less cute, but easier for Google’s spiders to understand: “South Mississippi is home to 38 percent of the state’s alligators.”

Of course, the print version is a bit more fun. We all know what “up to their ears” means. But, as we discussed in class, that will elude a computer trying to sort the information. The online version uses the type of words people might type into a Google search to find such a story.

Here’s is the second example: The print version’s headline for a story about a new garbage company taking over reads, “Time to can the old garbage cans.” The online version is less fun (not play on words that a computer won’t get) but it is more to the point: “New garbage company ready to clean up Harrison County.”

That’s pretty good. It names the community, which, as we discussed, is important. Would be even better if the headline names the new company, WastePro, because people might search for that.

Written by bloggingmom67

September 27, 2012 at 11:12 am

New York Times Multimedia Section shows change in journalism

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The New York Times website has a dedicated interactive/multimedia section. This shows how integral and important multimedia is today, even on newspaper websites. Readers can seek out multimedia stories that they  are interested in instead of looking through traditional print. I thought that was a great example of how multimedia is becoming more and more popular.

Written by apriljana

September 26, 2012 at 9:40 pm

Journalism Quotes

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“News is something someone wants suppressed. Everything else is just advertising.”

 Lord Northcliff

“A news story should be like a mini skirt on a pretty woman. Long enough to cover the subject but short enough to be interesting.”


“Journalism can never be silent: that is its greatest virtue and its greatest fault. It must speak, and speak immediately, while the echoes of wonder, the claims of triumph and the signs of horror are still in the air.”

Henry Anatole Grunwald

“Our liberty depends on the freedom of the press, and that cannot be limited without being lost.”

Thomas Jefferson

“The difference between literature and journalism is that journalism is unreadable and literature is not read.”

Oscar Wilde

Written by jamiecw

September 26, 2012 at 9:38 pm

The Annoying iPhone 5 Frenzy: Don’t Believe the Economic Stimulus Hype

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Like many of you, I have been wrapped up in the iPhone 5 media craze, but how can you possibly escape it with an article about the gadget being posted on every search engine as “breaking news”? It’s undeniable that Apple has once again made it’s mark in pop culture with the current release of it’s iPhone, but after viewing a piece on the highly anticipated device, I was able to develop a deeper understanding of our economy and how society is influenced by the media to purchase particular things. The piece I viewed contained a lengthy article assisted with a two minute video, and a simple visual aid of the iPhone 5 displayed in a Apple retail store.

The article, while it was lengthy, still told the story well. I don’t know if it was because I was more interested in the article because of it’s subject or because the writer did a pretty good job of creating an article that fully delivered the message of how our economy has become this narcissistic machine consumed with the latest “this or that”, but I truly feel that in the case of this story, print news defeated the video aspect of the piece. The video was nice, and it did help a little with comprehending the message, but the article did most of the work in my opinion. One particular thing, I did observe in the video was the use of text as the speaker elaborated on the drastic issues the billions of dollars Apple was receiving for their latest update could be going to rather than a piece of “plastic”.

The video did act as a partner to the piece, but I felt it was overshadowed by the article which did an amazing job at delivering the message. Sometimes it’s not the visual that always wins but the text itself.

Written by williamcrosby301

September 26, 2012 at 5:07 pm

Multimedia Assignment Video Editing

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This is my video for Balloon Fest 2012. It was edited for our MCJ 30o course for an assignment.


Written by lindasolley

September 17, 2012 at 9:34 pm